Privacy Policy

Last updated February 26, 2019

Privacy Notice and Notice of Information Practices

At Coventry Direct, protecting your privacy is one of our highest priorities. We are committed to preserving the security of consumer information and the following Notice describes our privacy and security policies and practices. Please note that this Notice does not apply to your relationships with other financial services providers such as insurance companies, annuity providers, agents, brokers and life settlement brokers or providers that are not affiliated with Coventry Direct or the Coventry group of companies (collectively, “Coventry”).  Their privacy policies and information practices govern how they collect, use and disclose information about you.

What Kind of Information Do We Collect?

In the course of evaluating and qualifying life insurance policies we may collect the following personal information:

  • Information that we receive directly from you, your insurance or life settlement representative, your doctors or others. This information may include your name, address, social security number, email address, telephone number, health and medical information and information related to your insurance policies or annuities;
  • Information about your transactions with your insurance company and/or Coventry, such as payment history, underwriting and claim information;
  • Information about your transactions with nonaffiliated third parties;
  • Information that we receive from consumer reporting agencies.

What Do We Do With the Information We Collect?

The information we collect is used for the purpose of evaluating and qualifying life insurance policies.  We may disclose information about you to our affiliates and to nonaffiliated brokers, providers or other third parties in the course of evaluating and qualifying the respective life insurance policies, or as required or permitted by law.

Who Has Access To Your Information In Our Records?

We use a system of rigorous safeguards to protect against unauthorized access to your nonpublic personal information contained in our records. These protections include appropriate physical, electronic and procedural practices. Access to your information is restricted to only those individuals who need to know the information to evaluate or qualify life insurance policies. We educate our employees about the terms of this Notice and the essential nature of confidentiality and consumer privacy.

How does use cookies, advertising, and online tracking?

Like most websites, uses cookies to optimize your digital experience. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies “turned on” so that we can offer you a better online experience. You may occasionally get cookies from companies advertising on our behalf to tailor advertisements shown to you for our services. We do not control these cookies, and these cookies are not subject to our Website Terms & Conditions or Privacy Policy. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on our Website enable you to opt out of this type of advertising.

We also use third-party analytics tools on the Website to collect Usage Information, to analyze how users interact with the Website and to provide relevant advertisements to you on other websites. User data collected through the Website may be combined and linked with data from other sources to improve your digital experience. User data collected by third party companies may be used by such companies and is subject to their own privacy policies. We allow these third-party companies to use cookies, web beacons, pixel tags and similar technologies to collect or receive information about your interaction with us on our Website and elsewhere on the internet (“Tracking Data”) and use such Tracking Data to display ads for Coventry Direct when you visit this or other websites. These third-party companies may not recognize browser “Do Not Track” signals.

For more information about third party cookies, including information about how to opt out of these technologies,visit If you would like to opt out of the collection and use of Tracking Data for ad targeting, please visit

Changes to This Notice.

We reserve the right to modify or supplement our privacy policy at any time in accordance with applicable law or our business practices. If we make material changes to our privacy policy, we will provide you with a copy of a revised Notice as required by applicable law.